ARE YOU SITTING ON FOOTAGE THE WORLD HASN’T FOUND YET?
Iconostock is building a new route from stored footage to licensed footage. AI-assisted description makes archives searchable in natural language, embedded digital licence records travel with every asset, and rights holders decide exactly what is permitted.
We are opening conversations with rights holders and buyers before launch. There is no library to browse yet, and no footage upload — just a direct line to the people building it.
YOUR ARCHIVE MAY BE WORTH MORE THAN YOU THINK
Most archives are not undiscovered because they lack quality. They are undiscovered because nobody can search them. Filenames, tape numbers and folder dates tell a buyer nothing about what is in the frame.
Demand for authentic, rights-cleared footage is growing across documentary, advertising, publishing and research. Material that has never been catalogued is invisible to that demand.
Iconostock makes no promise of income. What we can do is make an archive legible, properly rights-described and reachable by the people who license footage.
FROM ANONYMOUS FILES TO DISCOVERABLE FOOTAGE
See what’s there
Shot-level review turns hours of undifferentiated material into distinct, reviewable moments.
Describe it
AI-assisted tools suggest subjects, locations, periods and content notes, always checked by people.
Find it naturally
Buyers search in plain language — “empty factory at dusk, handheld, 1990s” — instead of guessing keywords.
License it responsibly
Each asset carries the rights, restrictions and permitted uses that its owner has set.
AI is used to help describe and organise archives, not to take value from the people who own them. Using footage to train AI models is an entirely separate matter that requires explicit, separate, opt-in permission from the rights holder. Nothing here is opted in by default, and Iconostock does not scrape or assume access to any material.
WHO ICONOSTOCK IS FOR
Creators
Filmmakers, camera operators, documentary makers and photographers with years of unused rushes, b-roll and unreleased material sitting on drives.
- Unused rushes
- Travel and wildlife
- Personal archives
- Unreleased projects
Production Companies
Companies holding completed productions, rushes and cleared material across many years of commissions, with rights they already control.
- Finished programmes
- Commission rushes
- Cleared libraries
- Multi-year catalogues
Brands and Organisations
Brands, cultural institutions, charities and corporate archives holding historic campaigns, events, factories, places and people.
- Heritage campaigns
- Events and openings
- Industry and process
- Regional history
YOUR FOOTAGE. YOUR TERMS.
Permissions are separated so that agreeing to one never implies agreeing to another. You choose which apply, and you can decline all of them.
Traditional media licensing
Documentary, broadcast, advertising, editorial and corporate use, licensed as footage has always been licensed.
AI-assisted creative licensing
Footage used inside modern production workflows where AI tools assist editing, restoration or assembly — the footage remains yours.
AI training
A wholly separate permission, never bundled with anything else, never pre-selected, and only ever granted knowingly and in writing.
Registering an interest does not grant Iconostock permission to access, analyse, represent, license or train on your material. No AI permission is pre-selected anywhere on this site, and any AI-related use would be discussed and agreed separately.
EVERY ASSET CARRIES ITS OWN LICENCE RECORD
Licensing usually leaves the terms in one place and the file in another. Iconostock attaches a digital licence record to each licensed asset: an asset passport that states who owns it, where it came from, who licensed it, what is permitted, where, for how long and whether any AI use is allowed.
It is designed to be readable at a glance by producers, editors and researchers — a clear record of provenance and permission, not a legal document.
A licence record does not replace a legally binding licence agreement, and we make no claim that it is impossible to remove. It is a provenance and clarity layer.
- ASSET ID
- ICO-4417-0032
- RIGHTS HOLDER
- Example Productions Ltd
- PROVENANCE
- Original rushes, 2011, Iceland
- LICENSEE
- Pending licensing transaction
- PERMITTED USE
- Documentary broadcast + online
- TERRITORY
- UK, EU
- DURATION
- 36 months
- AI USE
- AI-assisted editing only
- RESTRICTIONS
- No political use, credit required
- LICENCE STATUS
- Illustrative example
FROM STORED FOOTAGE TO USABLE ARCHIVE
Discover
We start with a conversation about what you hold, where it is stored and what rights you control.
Review
Material is reviewed only with your written agreement. Nothing is accessed or analysed before that point.
Understand
AI-assisted tools help describe shots, subjects and locations so the archive becomes searchable in plain language.
Prepare
Rights, restrictions and permitted uses are recorded alongside the material, in your words.
Connect and License
Approved footage is matched with buyers under terms you have set, with a digital licence record attached.
HELP SHAPE ICONOSTOCK
We are working with a small number of early rights holders and buyers to shape how discovery, permissions and licence records should work in practice. Early partners get direct influence over the platform and first access as it opens.
REGISTER YOUR ARCHIVE INTEREST
Tell us in outline what you hold. No footage is uploaded here, and nothing is accessed, reviewed or analysed without a separate written agreement.
TELL US WHAT FOOTAGE YOU NEED
Producers, agencies, publishers and researchers can register requirements now, so we can match them as archives come online.
A FAIRER ROUTE INTO THE AI ECONOMY
Permission before use
Nothing is accessed, analysed or represented without the rights holder’s written agreement.
AI training is always separate
Explicit, separate, opt-in permission only. Never bundled, never assumed, never pre-selected.
Provenance travels with the asset
Every licensed asset carries a record of origin, ownership and permitted use.
No scraping
We do not harvest footage from the open web, and we do not assume access to anything.
TALK TO US DIRECTLY
For anything the forms don’t cover — partnerships, press or rights questions — email us and a person will reply.